Genesee beer, "Jenny" as it was affectionately called for so many years. You may recall the painted labeled 7 ounce bottle from the early years has a reference to "Jenny". Television was entering the homes in the early 1950's, and with it came commercials. In 1952, Genesee ran a caricature ad that had a man and a woman, waiter and waitress, drinking a bottle of Genesee. What if we had a real live Jenny, wondered Louis A. Wehle? Word was sent to their advertising agency. Rogers and Porter of Rochester to find the right girl.

Greece borne Daphne Dore came to America with her parents after the Second World war. While a pre-med student at Columbia, she tried her hand at modeling, entering the television media about 1950. She would excel, and leave the medical world for good. In 1952, she would place sixth in the Miss Rheingold contest. She did have just the right look. The agency however, was most concerned about her accent. Louie went to New York, and with one look, said she is the one; the accent is an asset! And was he ever right.

At the June 13, 1953 sales meeting, the $36,000,000 campaign was introduced. (It cost Genesee 1.5 million dollars for this campaign in New York State. The 36 million dollar figure was used as it would have cost Genesee this much had they applied it to the whole country.) Jenny was dressed in a black dress with white trim, and there would be twenty-seven points of sale pieces created. The "New Look Campaign" would enter the next year, in May of 1954. Enter Jenny with a white dress and red trim. More ...