Eastern Coast Breweriana Association

EST. 1970

"THROUGH BREWERIANA THE HISTORY OF THE BREWING INDUSTRY WILL BE PRESERVED"

Horlacher Brewery Pin-Up Calendars
1939 - 1969
The Horlacher Brewing Co. of Allentown, PA was purchased in bankruptcy in 1938 by local businessman Fred B Franks. The following year, 1939, the brewery issued its first pin-up girl calendar, a tradition that would continue yearly through 1969, which was the year that Mr. Franks sold the company to an Easton, PA investment group, Letzgo Industries. Pin-ups are not known to exist for the years 1945 - 1950 and 1952 & ’53. It is unlikely that the brewery did not issue calendars for those years, so the quest is on - find them! In 1963 a smaller version of the calendar was produced, the only year that this is known to have been done.
 
      
These years unknown - Do they exist? 1945, 1946, 1947, 1948, 1949, 1950, 1952, 1953...
 
Addition Recently Found

1953 and matches other early 1950 designs, with a dog in the scene, and Hugo the penguin added.