NEW BELGIUM HEADS TO DC AREA |
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New Belgium Brewing, maker of Fat Tire Amber
Ale, has announced plans to expand the brewerys market
territory along the eastern seaboard. The Colorado brewer will
open Virginia, Maryland and Washington, D.C. in September
of 2011. The added territory will make the nations thirdlargest
craft brewer available in 29 states. New Belgium
currently distributes its beers in Arizona, Arkansas, California,
Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas,
Minnesota, Missouri, Montana, Nebraska, Nevada, New
Mexico, North Carolina, North Dakota, Oregon, South Carolina, South Dakota, Tennessee, Texas, Washington, Wisconsin, and Wyoming.
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WALGREENS BEGINS SELLING $3 SIX-PACKS
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Walgreen’s quietly rolled out its own a private label
beer in December. Big Flats 1901 has a suggested retail price
of $2.99 for a six-pack of cans and is now available in more
than 4,000 locations. The beer is made by High Falls Brewing
in Rochester, N.Y., which also makes Genesee brand beers.
After trying the beer on his Comedy Central television show
comedian Stephen Colbert declared himself not drunk enough
to enjoy it, but suggested it might be the perfect beer to drink
AFTER drinking beer that “costs more than a carnival
goldfish.”
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| UK BEER SALES TUMBLE; TAXES BLAMED |
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Taxes are being blamed as beer sales in the United
Kingdom, particularly in bars and pubs, continue to fall. Total
sales were off 3.9% in 2010, while pub sales tumbled 7.5%.
Trade in supermarkets and stores rose .6%. The totals indicate
333 million fewer pints were sold in pubs in 2010. On-trade
beer sales have now fallen 20.2%. Brigid Simmonds, chief
executive of British Beer & Pub Association, said the figures
revealed the government was cooking the golden goose
because lower sales meant the government collected 257m
less in tax revenue. She called for plans to further boost taxes
to be abandoned. Huge tax rises are having a big impact on
beer sales, she said. The government should abandon plans
for above inflation hikes in beer tax in the budget, as further
rises are simply unsustainable.
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WHEN IS A PINT NOT A PINT? |
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Pubs and clubs in Great Britain now will be allowed
to serve beer, wine and other alcoholic drinks in smaller
glasses after the government said it was scrapping complex
regulations that dictate the measures sold on licensed premises.
Under the changes pubs and clubs will be able to sell in
Australian-style “schooners,” which hold 400ml or two-thirds
of a pint. (As a point of order, schooner is not actually a defined measure under Australian law. The amount in such a glass varies in different parts of the country.)
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MASSIVE HISTORICAL ARCHIVE FOR SALE |
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BeerBooks.com is offering the Randy Carlson
collection of historical beer and brewery material for sale. The
collection was amassed over the period of 25 years in support
of “Carlson’s Brewery Research.” The collection consists of
2,577 individual published items. The primary goal in selling
the collection is to preserve it in its entirety within an institution or organization that will make the materials available for public use.
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